These days, people go by research and recommendation when it comes to deciding where to eat, and the wonderful world of the internet is making it a helluva lot easier to look up the best place to get whatever it is you’re craving for. I have to admit when I’m Jonesing for some cake, the first thing I do before sticking a fork in a slice coming from any food spot is go online and see what other people have to say about it first, and I’m pretty sure I’m not alone on this.
Good thing restaurants are picking up on the online trend, too: there’s hardly a food joint now that’s not using the net to get the word out about why people should check them out. Every so often, I even stumble upon Facebook pages of carinderias, which goes to show how far we’ve come in terms of product marketing and how accessible the internet is to everyone.
To Anton Ojeda, country manager of online restaurant search and review site Zomato, maintaining your online presence as a restaurant is a win-win for both you and your customers: “Being present in the digital space is not just about letting people know about your brand. It is about reaching out to them.”
And just to drive home the point of how important it is to get with the digital program when promoting your restaurant online, Zomato Philippines is holding their first Restaurant Summit on May 19, 2015 at the Makati Shangri-la Hotel.
Themed “Conquering the Digital Age” they’re basically trying to bring together restaurateurs and foodies in a discussion of flambes and Facebook, taste and Twitter, and barbecues and blogs, and so on and so forth (I’m going to stop here now and let you come up with your own wordplay).
If you want to learn more about this event, you can visit the Zomato Summit official Facebook page.